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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.halobottle.com. Your privacy is extremely important to us. If you have any questions or suggestions about data or privacy, please do not hesitate to contact us at data@halobottle.com.

This website is owned and operated by Halo Bottle Ltd. Halo Bottle Ltd. is a company registered in England and Wales under registration number 11637115. Our registered address is 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ. When we say “Halo Bottle” or the “Site” we mean the website (halobottle.com) operated by or on behalf of Halo Bottle.

It is Halo Bottle’s policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy for you to understand how we collect, use, communicate, disclose and make use of personal information.

 This privacy policy explains the following:

  • What personal information do we collect from you?
  • Anonymous data
  • Identifiable data
  • Data processor policies
  • Deleting data
  • How is your information processed, stored and kept secure?
  • Do we share your personal information with anyone else?
  • Changing your opt-in or opt-out status
  • Advertising
  • Access to information
  • How to ask question or contact us about this policy

 What personal information do we collect from you?

The data we collect about you may be identifiable or anonymous. Identifiable data uses something personal about you, for example, an email address or name. We may collect from you and process information that you provide to us when placing an order, registering online, setting up or amending an account with us on our website, for example, your name, address, email address, contact numbers, password, and card details which can be used when you subsequently place an order. This also may include information which you voluntarily disclose to us by email or other means or information requested as part of a survey or contest. These details are sometimes used by us for reporting or for advertising.

 Anonymous data is data we use that tracks your actions on or off our website but does not specifically attribute this action to you, so we cannot see that you personally completed an action but we can see that somebody completed that action. We may, as an example, collect details about your visits to our website, including traffic data, location data and other communication data, used for analytics to improve your experience with the website. We use this data for reporting and for monitoring the effectiveness of advertising or marketing campaigns.

Anonymous data

With the below data processors, we need to share the anonymous data with them to be able to use these various reporting or advertising tools. We do not share any identifiable information, such as a name or an email, for the performance of these tools.

Facebook and Instagram ads – we serve ads to people on Facebook and Instagram based on their user profiles on Facebook and Instagram, this might include what they like, dislike or things they have shown an interest in.

Google Analytics – we analyse website user data, i.e., how someone navigates our website, to understand what areas of our website or which marketing campaigns work best. This might include what country a user is in, whether they are a new visitor or returning user, which marketing campaign they came to the website through. Google Analytics will associate the visitation information that it collects from Halo Bottle with Google information from accounts of signed-in users. This means we can track a user across devices if they are signed in to their Google accounts, however we cannot see which user has visited across different devices, so the data is still anonymous.

Klaviyo – we track overall clicks and opens for a newsletter. This means we can analyse how newsletters perform.

Shopify – we track page views with this tool, so that our editors can track the progress of each article when they are editing. This tracks how many views each article has attained since being published.

Identifiable data

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”. 

Data processors that process your identifiable information, i.e., your name, email address, home address, do so on behalf of Halo Bottle to process website orders, competitions, reporting and advertising. We never sell this information or use it any way other than fulfilment of our business functions. We do however invite you to read the privacy policies of our identifiable data processors so that you are fully aware of how your data is being used.

Competitions – we use data gathered through competitions to choose the winner and upload the entrants who sign up for newsletters into Klaviyo so that we can send them email campaigns. We also keep a record of these emails saved so that we can prove that entrants gave us permission to email them. We delete any emails from the competition that did not give us permission to send them marketing communications.

CVs – we keep CVs from successful applicants for 6 months. CVs are only used for recruitment purposes and are never shared with third parties. Unsuccessful applicants’ CVs are deleted after the position they applied for has been filled.

Facebook – we run ads on Facebook and Instagram that use identifiers of our customers or users who have signed up to receive newsletters from us, we take the profile of these customers or newsletter subscribers and show ads to new users based on similarities between likes and dislikes of our customers or newsletter subscribers. We collect the data for Facebook ads through cookies on our website and through order data collected when a customer purchases. If you would like to opt out from this you can opt out of cookies here, or email data@halobottle.com and we will remove your details from our lists.

Google Analytics – Google Analytics tracks any orders through our website by using an order number as the identifier. While this does not show a name or email, we can use that order number internally to analyse what country a customer was in when they purchased, or for example, what marketing campaign they clicked through before purchasing. This enables us to analyse how our various marketing campaigns are performing, and opportunities for launching new marketing campaigns in different areas. We only use this information internally to monitor performance and never share this with third parties. If you would like your details to be removed from this analysis please email data@halobottle.com.

Klaviyo – we use Klaviyo to send out email campaigns to email addresses that have been subscribed to receive newsletter campaigns from us. We track how often a particular email address will open or click through our campaigns, or purchasing behaviour of our database. This allows us to send out campaigns based on an email address’s behaviour, so that we can be more targeted in our messaging. We also use this service to send out unique order-based offers, for example, sending a discount code for a product when a customer makes a purchase.

Shopify Payments – this is used to take payments from customers on the Halo Bottle site.

Data Processor policies

We invite you to review the below privacy policies. These are companies that handle your data on behalf of Halo Bottle. While these companies are trusted by us to handle your data, it is important that you review them as well so that you are fully aware of how your data is processed. If you have any questions regarding this do not hesitate to contact us on data@halobottle.com.

 Facebook: www.facebook.com/ads/about/

 Klaviyo: https://www.klaviyo.com/privacy

Deleting data

We will delete all identifiable data when it no longer serves the purpose for which we are holding it. If you would like any data deleted, email us at data@halobottle.com.

How is your information processed, stored and kept secure?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

You can tell whether a webpage is secure as ‘https’ will replace the ‘http’ at the front of the halobottle.com in your browser address window, also a small locked padlock will appear in the bottom bar of your browser window. The websites and our servers have appropriate technical and organisational measures in place to protect against unauthorised or unlawful use of your personal information as well as the accidental loss, destruction or damage of your personal information whilst under our control. We conduct regular audits of data processing activities and security controls to ensure we have the highest level of security at all times.

We also ensure that personal information systematically destroyed, erased, or anonymised when it is no longer legally required to be retained or to fulfil the purpose(s) for which it was collected.

Do we share your personal information with anyone else?

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

We never share your data with any third parties other than Data Processors, who need your data in order to fulfil a service, such as reporting or taking payment for an order, on behalf of Halo Bottle. If we give your data to a third party who is not providing a service, for example, email entrants from a competition, we will only pass this data once we’ve been given express consent by you to do so.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Changing your opt-in or opt-out status

Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date. You can log in to your account to access and amend your details. If you are having any difficulties accessing these details or would like to change your opt-in status, contact us at data@halobottle.com.

All our marketing emails also have unsubscribe links featured in the footer. Clicking this link may be the fastest way to stop receiving these communications.

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Access to information

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

You have the right to access information held about you. If you wish to see what data we are holding about you, please write to the below and address and we will process your request within 30 days.

Data Controller, Halo Bottle Ltd., PO Box 76545, LONDON, SW6 9PA

How to ask questions or contact us about this policy

We realise that there is a lot of information in this policy, we are very happy to discuss the details in greater depth or answer any questions if there is anything you do not understand. We would also love your feedback. Email us at data@halobottle.com.